Bang Responsibly

Luxy’s Clip-In Curtain Bangs are a commitment-free way to experiment with style, offering the versatility of bangs without the permanence.

Role: Creative Director & Designer

As creative director, I defined the concept, directed the photoshoot, and established the visual and verbal identity of this launch campaign. Leaning into cultural humor, the campaign adopted cheeky double-entendre headlines like “Bang Responsibly”, reframing a breakup cliche into a witty, liberating choice. The photoshoot and graphic design were approached with editorial sensibility, elevating the product as an aspirational accessory rather than a novelty. The result was a campaign that captured Luxy’s signature balance of sophistication and wit, setting the product apart within the hair extension space.

This launch positioned Clip-In Curtain Bangs as both a trend-driven styling hack and a low-risk entry point into the brand, appealing to new customers while upselling to existing hair extension wearers.