Role: Creative Director & Designer
I led the creative direction for Luxy Hair’s holiday collection from concept through execution. An edit of premium hair accessories created as simple yet transformative styling pieces that are a companion to the brand’s iconic hair extensions. Guided by the concept of “Elevate every look, effortlessly”, we positioned the accessories as an easy upsell, with giftable packaging designed to delight. To extend beyond a seasonal launch, the visuals reimagined Luxy’s signature blue cloud backdrop, with products photographed as if floating, playfully evoking lightless and ease to transcend the holiday moment while remaining unmistakably on-brand. Deliverables include full campaign visuals, product/packaging design, and graphic assets across channels.
To align with Luxy Hair’s sustainability ethos, all products are made with carefully selected eco-friendly and vegan materials. The packaging is made with FSC-certified paper, features embossed artwork, and printed with soy inks for a premium unboxing experience. The packaging is 100% recyclable and reuseable.
Floating hair accessories,
grounded in brand identity.
Client
Luxy Hair
Brand
Brand President Amy Sveda
Executive Director of Marketing Gillian Fetters
Product Developer Bonnie Chao
Shot in Toronto, Canada
2024
Production crew
Creative Director Elisabeth Huynh
Creative Producer Shannon Mulcahy
Photographer Blaise Misiek
Prop Stylist Jeanie Lee
Retoucher Kyleigh Telford
Creative
Creative Director Elisabeth Huynh
Product & Packaging Designer Elisabeth Huynh
Graphic Designer Elisabeth Huynh
Copywriter Amy Slocum
‘Precious Metals’ Hair Adornment Box
A premium 12-day advent calendar. Each day reveals a glimmering gold/silver hair accessory, making it a true treasure trove.
Packaged in a reusable keepsake box with magnetic closure.
‘Get Ready with Me’ Application Kit
This kit includes everything you need for installing hair extensions. Made with carefully selected eco-friendly and vegan materials.
‘Days of the Week’ Headband Set
This stylish 7-piece premium heavyweight headband set is made with a vertical ribbed design and has a discreet woven Luxy branded label.
The set is packaged in a rigid slide out drawer box with a black grosgrain ribbon pull and secured with a perforated branded sticker for a premium unboxing experience.
