Role: Graphic Design & Branding
Managed and mentored a small creative team, while remaining actively involved in design execution, to deliver consistent brand storytelling across multi-channel campaigns, runway collateral, and promotional materials. Oversaw the rollout of all visual assets while providing direction and support to optimize workflow and continually meet tight deadlines. Elevated and expanded upon the organization’s foundational branding and evolved it into a distinct visual identity across digital, print and experiential touchpoints. Established a recognizable presence through high-impact visuals that cemented TOM* within the fashion industry.
TOM* digital media kit
Digital & print invitations for TOM* events
TOM* social assets
Toronto bus shelter ads
Street banners displayed along Toronto's Yonge Street and Waterfront BIA
Poster series for the TOM* Emerging Menswear Designer Awards
TOM* event program guide
TOM* designer handbook
Custom business cards
TOM* event accreditation badges
